Research Topic -Creativity in Marketing communication and consumer behaviour
With the shift in marketing communication from mass media to digital media and more recently, interactive media, the role of consumer as a participant in communication process is increasing. Marketers are seeking ways to harness consumers creativity to develop engaging content for viral marketing. Therefore, a research on exploring the antecedents and consequences of consumer creativity would be of particular interest to management practitioners
Department & Campus
Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore
Skillsets Preferred from Applicants
Understanding of Digital marketing, consumer behaviour and proficient in analytics
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The core vision of Amrita lies in providing education for life, grounded in intellectual social responsibility through compassion driven research that will translate into a positive global impact. The Schools under the aegis of Amrita University have over 108 programmes in disciplines as diverse as Biotechnology, Engineering, Management, Medicine, Dentistry, Ayurveda, Pharmacy, Nanotechnology, Communication, Arts & Science and Education, providing our students with an outstanding training in our several campuses across multiple states. Needless to add, this multi-disciplinary character of our University facilitates a laudable synergy within our midst greatly enabling us all to derive maximum benefit from the expertise of each other.
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Fee Structure
|
TUITION FEES (Per Annum) External Scholars |
TUITION FEES (Per Annum) Internal Scholars |
|
| AMRITAPURI | ₹30,000 | ₹20,000 |
| COIMBATORE | ₹30,000 | ₹20,000 |
| BENGALURU | ₹30,000 | ₹20,000 |
| CHENNAI | ₹30,000 | ₹20,000 |
Admission
Doctoral programs at Amrita Vishwa Vidyapeetham are designed to develop outstanding educational researchers with a wide range of research skills as well as in-depth knowledge and practical understanding and expertise in their chosen field of educational research.
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