DOCTORAL RESEARCH TOPIC

Creativity in Marketing communication and consumer behaviour

  Coimbatore Campus


Research Topic -Creativity in Marketing communication and consumer behaviour

With the shift in marketing communication from mass media to digital media and more recently, interactive media, the role of consumer as a participant in communication process is increasing. Marketers are seeking ways to harness consumers creativity to develop engaging content for viral marketing. Therefore, a research on exploring the antecedents and consequences of consumer creativity would be of particular interest to management practitioners

Department & Campus

Amrita School of Business, Amrita Vishwa Vidyapeetham, Coimbatore

Skillsets Preferred from Applicants

Understanding of Digital marketing, consumer behaviour and proficient in analytics

Faculty Profile

Dr. Ashish Bollimbala

Assistant Professor
Amrita School of Business, Coimbatore

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The core vision of Amrita lies in providing education for life, grounded in intellectual social responsibility through compassion driven research that will translate into a positive global impact. The Schools under the aegis of Amrita University have over 108 programmes in disciplines as diverse as Biotechnology, Engineering, Management, Medicine, Dentistry, Ayurveda, Pharmacy, Nanotechnology, Communication, Arts & Science and Education, providing our students with an outstanding training in our several campuses across multiple states. Needless to add, this multi-disciplinary character of our University facilitates a laudable synergy within our midst greatly enabling us all to derive maximum benefit from the expertise of each other.

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Admission Procedure

ELIGIBILITY

FULL TIME PHD

Applicants holding a Master’s degree are eligible to apply for admission. Examples of Master’s degree include: ME, M. Tech., M. Sc., MCA, MS by Research and MPhil

applicants are expected to have strong academic records.

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Applicants who have a full-time appointment at Amrita Vishwa Vidyapeetham or at another academic/ R&D organization are eligible to apply for part-time admission. Other eligibility requirements of such applicants are same as full time applicants. Part Time students are permitted to proceed at a slower pace in completing their doctoral requirements.

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Exceptional students pursuing a Bachelor’s or Master’s degree at Amrita will be allowed to apply for the Integrated Ph.D. program subject to the requirement that he or she completes all the requirements of the Bachelor’s or Master’s degree prior to ‘advancement to candidacy’

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Exceptional students who satisfy the eligibility requirements of Amrita and that of Amrita’s International Partner University (IPU), as stated in the Dual PhD. MoU signed between Amrita and the IPU, are eligible for admission to the Dual PhD program.



Fee Structure

  TUITION FEES (Per Annum)
External Scholars
TUITION FEES (Per Annum)
Internal Scholars
AMRITAPURI ₹30,000 ₹20,000
COIMBATORE ₹30,000 ₹20,000
BENGALURU ₹30,000 ₹20,000
CHENNAI ₹30,000 ₹20,000

Admission

Doctoral programs at Amrita Vishwa Vidyapeetham are designed to develop outstanding educational researchers with a wide range of research skills as well as in-depth knowledge and practical understanding and expertise in their chosen field of educational research.

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